Blog

Everybody wants reports from their Salesforce instance. What organization doesn’t want to see pipeline health, sales team performance, customer retention rate, or marketing ROI? While Salesforce can easily produce these reports, what happens when you're eager for deeper insights? What if you need to compare...

Industry 4.0 is revolutionizing the manufacturing sector. The business world is changing faster than ever and will not wait for you to catch up. Take your eyes off the competition for a short time and boom!, you have been outpaced. Participating in as many seminars as...

In a world where fake news are rampant, we have been accustomed to hearing inconsistent statements. In the marketing sector, more specifically in marketing automation, we face abundance in that regard. I will be focusing on the five most common myths. For those who are not...

In the USA, one out of five adults owns a voice assistant. Another study conducted by Capgemini confirms that almost one quarter (24%) of consumers would rather use a voice assistant than a web site to interact with a business. In the next three years,...

We are blessed with so many CRM and ERP solutions to choose from on the market today. However, two major competitors are standing out from the rest: Salesforce and Microsoft Dynamics 365. While both products address the same needs, they differ in several respects. Which one...

By Camil Bourbeau, Vice-President at Nubik This week is Dreamforce ‘18, the annual conference where Salesforce unveils all of the great new things to come with its family of Software as a Service (SaaS) solutions, including Salesforce CPQ. Nubik had numerous team members on site at...

By Camil Bourbeau, Vice-President at Nubik This week is Dreamforce ‘18, the annual conference where Salesforce unveils all of the great new things to come with its family of Software as a Service (SaaS) solutions. Field Service Lightning (FSL), Salesforce’s SaaS platform for enabling and supporting workers...

A few of the lessons learned during ERP and CRM implementation projects By Marco Del Duca, project manager for Nubik Greetings everyone. My name is Marco Del Duca, I am a seasoned project manager who has spent the last ten years globetrotting around the world of IT...

It happens too often; the end of the sales process becomes complicated thanks to internal verifications, team responsibilities, product complexities, you name it. All of it simply causes many prospects to drop off before a deal is done. Even if it does get closed because...

If there has been a single constant in the world of business for the last 4-5 years, it has been the concept of artificial intelligence (AI). In fact, there is a widely held “fear of missing out” (or FOMO) for artificial intelligence, of missing the...