In a world where fake news are rampant, we have been accustomed to hearing inconsistent statements. In the marketing sector, more specifically in marketing automation, we face abundance in that regard. I will be focusing on the five most common myths. For those who are not...
In the USA, one out of five adults owns a voice assistant. Another study conducted by Capgemini confirms that almost one quarter (24%) of consumers would rather use a voice assistant than a web site to interact with a business. In the next three years,...
We are blessed with so many CRM and ERP solutions to choose from on the market today. However, two major competitors are standing out from the rest: Salesforce and Microsoft Dynamics 365. While both products address the same needs, they differ in several respects. Which one...
By Camil Bourbeau, Vice-President at Nubik This week is Dreamforce ‘18, the annual conference where Salesforce unveils all of the great new things to come with its family of Software as a Service (SaaS) solutions, including Salesforce CPQ. Nubik had numerous team members on site at...
By Camil Bourbeau, Vice-President at Nubik This week is Dreamforce ‘18, the annual conference where Salesforce unveils all of the great new things to come with its family of Software as a Service (SaaS) solutions. Field Service Lightning (FSL), Salesforce’s SaaS platform for enabling and supporting workers...
A few of the lessons learned during ERP and CRM implementation projects By Marco Del Duca, project manager for Nubik Greetings everyone. My name is Marco Del Duca, I am a seasoned project manager who has spent the last ten years globetrotting around the world of IT...
It happens too often; the end of the sales process becomes complicated thanks to internal verifications, team responsibilities, product complexities, you name it. All of it simply causes many prospects to drop off before a deal is done. Even if it does get closed because...
If there has been a single constant in the world of business for the last 4-5 years, it has been the concept of artificial intelligence (AI). In fact, there is a widely held “fear of missing out” (or FOMO) for artificial intelligence, of missing the...
Stéphane Poirier, Marketing director, Nubik Business challenge One of the principal challenges facing businesses is worker productivity, which is defined as the amount of output for a given period of time, typically one hour of work—particularly in manufacturing. While North American manufacturing output has nearly rebounded[1] in real...
By Andrew Maruzzella, Project Manager, Nubik I have had the pleasure of collaborating with lots of non-profits over the last three years. It’s inspiring to work alongside organizations which generously provide invaluable services for people and communities. Because of your staff’s dedication and selflessness, it’s essential...