Customer Service

Customer service is no longer a one-channel communication method; it’s woven across many digital channels and throughout your company. To ensure your customer service experience is consistent and effective, ensure you are using Professional Services Automation (PSA customized to the needs of your business. Your customer service quality and efforts can be reflected in your sales, so make sure you are doing everything you can to create the best experience for your customers. Here are some ways you can further develop your customer service.

In a world where fake news are rampant, we have been accustomed to hearing inconsistent statements. In the marketing sector, more specifically in marketing automation, we face abundance in that regard. I will be focusing on the five most common myths. For those who are not...

In the USA, one out of five adults owns a voice assistant. Another study conducted by Capgemini confirms that almost one quarter (24%) of consumers would rather use a voice assistant than a web site to interact with a business. In the next three years,...

Stéphane Poirier, Marketing Director at Nubik & IoT Advisor The Internet of Things (IoT) presents manufacturers and high-tech companies with a number of growth opportunities. These include increased sales through the augmentation of existing products to create uniquely differentiated offerings, new product launches based on rich insights...

By Jennifer Hickey, Salesforce Consultant Who hasn’t heard about the 4th industrial revolution? At its core lies the customer experience. This experience disrupts all areas of business, from the marketing approach, through the experience of the sales process all the way to after-sales service. To continue...

Authors:  Salesforce CPQ Consultant, Nathalie Adam, and Pierre-Luc Jodoin, Professional Services Director, Salesforce Practice Channel partners, including distributors and manufacturer’s agents, are key to the success of all manufacturers that don’t maintain a direct connection with customers. While it can be difficult to identify, recruit, and sign...

Author: Katie Bussières – President – Nubik No matter the sector, each business deals with its own particular issues and unique challenges to overcome. To be among the high performers, and the most competitive, you can’t leave anything to chance in any facet of a business....

Field service is critical Field service activities are a complex yet critical component of the ongoing operations of organisations that have solutions deployed on customer premises or assets used remotely. Examples of such companies include manufacturers of capital goods; value-added resellers and distributors; and service providers...

Customer support and service has never been more critical, and is an integral part of the product experience, playing a critical role in building your customer base, your reputation and your success. At the same time, the possible contact points with customers has grown from the...