By Lucas Ennouchi, Salesforce Application ArchitectEverybody wants reports from their Salesforce instance. What organization doesn’t want to see pipeline health, sales team performance, customer retention rate, or marketing ROI? While Salesforce can easily produce these reports, what happens when you are hungry for more insight?...
In a world where fake news are rampant, we have been accustomed to hearing inconsistent statements. In the marketing sector, more specifically in marketing automation, we face abundance in that regard. I will be focusing on the five most common myths.For those who are not...
Seeing as the new releases and updates from the Pardot development team are coming in fast and solid, I feel like I’m always having to catch up to it. However, one thing stands out when I consult for my clients - three features that are...
Is your marketing team struggling with connecting the dots from campaigns to KPIs like revenues?Any business wanting to serve its customers well is juggling a number of marketing campaigns and collateral at any given time - website visits, landing pages, webinars, newsletters, blog posts, social...
by Kelly Bron Johnson, Marketing Coordinator at NubikSmall businesses face unique marketing challenges when it comes to budgets, competition, and gaining customer loyalty. Despite that, there are many tools and techniques that can be leveraged to make the most of what you have. Small businesses...