Everybody wants reports from their Salesforce instance. What organization doesn’t want to see pipeline health, sales team performance, customer retention rate, or marketing ROI? While Salesforce can easily produce these reports, what happens when you're eager for deeper insights? What if you need to compare...
In a world where fake news are rampant, we have been accustomed to hearing inconsistent statements. In the marketing sector, more specifically in marketing automation, we face abundance in that regard. I will be focusing on the five most common myths. For those who are not...
In the USA, one out of five adults owns a voice assistant. Another study conducted by Capgemini confirms that almost one quarter (24%) of consumers would rather use a voice assistant than a web site to interact with a business. In the next three years,...
It happens too often; the end of the sales process becomes complicated thanks to internal verifications, team responsibilities, product complexities, you name it. All of it simply causes many prospects to drop off before a deal is done. Even if it does get closed because...
If there has been a single constant in the world of business for the last 4-5 years, it has been the concept of artificial intelligence (AI). In fact, there is a widely held “fear of missing out” (or FOMO) for artificial intelligence, of missing the...
Getting to know a platform like Salesforce definitely requires patience, but it’s just as important that you have the right tools. For a newbie, it’s hard to know where to start. It’s a big and powerful system in which you can easily find yourself lost,...
By Serena Clermont, Salesforce CPQ Administrator at Nubik In today’s sales environment, selling complex products is the norm. Any sale can have a dizzying array of options, complex guarantees or special discounts for specific clients, and sales reps are faced with the challenge of hitting the...
Here’s to Operations ! When thinking about Salesforce Sales Cloud, the immediate reflex is to think about the tools that can be provided to an organisation’s Sales team to enable it to structure, plan, and monitor its sales and business development activities. For many companies, Sales...
In business, quoting is the process of going from promises made to making customer commitments in writing and kick-starting the quote-to-cash effort. The way that businesses produce quotes has historically been a function of their size and maturity. For many companies, quoting was and often remains...