My First Time at Dreamforce

My First Time at Dreamforce

My First Time at Dreamforce

I had the thrill of attending my first Dreamforce this year and what an experience it was. There are blocks and blocks of San Francisco reserved to host the 3500 sessions for the over 170 000 attendees. There were Salesforce guides all over the city ready to answer questions and point you in the right direction. I stopped by Moscone West to pick up my pass for the event and the energy was amazing. Excitement and curiosity filled the room with crowds of smiling faces,  music playing, and event staff welcoming and helping make the experience as pleasant and smooth as possible.

I made some rookie mistakes on the first day and missed out on two sessions I had reserved, not realizing scheduling back-to-back sessions in different buildings would not be logistically possible. So instead I explored and oriented myself to the different venues and expos, talked to partners, collected swag, and participated in Trailhead challenges.

By Day 2, I was ready to take Dreamforce by storm. Over the three days, I attended 12 sessions, some Keynotes, but mostly Roadmap sessions. This was a great opportunity to learn about all the new product and features coming soon, and hear how customers are using Salesforce to transform their companies.

I attended sessions for Sales Cloud, Service Cloud, Community Cloud, Trailhead, IOT Cloud, Field Service Lightning Cloud, and though all of these have different functions, one thing remained constant. Each session had a recurring theme: the 4th Industrial Revolution. There was Steam, then Electricity, Computing and now Intelligence.

People are more connected than any other time in history. They have more access to information and are faster, smarter than ever before. Customers’ expectations and desire for meaningful experiences have reshaped the way business need to interact with their customers.  So how do companies adapt to this change and learn more about their customers?

Salesforce has made it easier then ever to personalize these experiences by giving their Trailblazer community a new set of incredible tools to work with:

myTrailhead: Companies will soon have the ability to create their own learning trails for their employees, with personalized content and branding. This is game changing in the world of training, for new-hire onboardings and employee motivation.

myLightning: Salesforce Lightning will be fully customizable to a company’s look and feel. Previously, you had the ability to add a logo. Soon you will be able to modify colors, fonts and images to personalize the user experience for your company.

mySalesforce: With the click of a button, any company will have the ability to create their own branded IOS or Android App built on the Salesforce platform.

myEinstein: Admins will be able to use a wizard like prediction builder to analyze changes in data and create alerts based on those changes. For example, a customer’s sales drop and the account manager receives an email notification to engage with the customer.

myIOT: With IOT, Smart devices can be connected to Salesforce with a point and click interface to predict, be proactive and engage customers like never before. Imagine having the ability to create a series of rules that automatically create cases, work orders, and schedule service appointments upon receipt of an error from a connected device, all before your customer is even aware.

So much to look forward to! Thank you Dreamforce for making my experience highly engaging, inspiring and motivating!

by Jennifer Hickey, Project Manager at Nubik

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