17 Dec Salesforce News: Salesforce Positioned as Leader in CRM Lead Management Software
Garter Inc. uses its Magic Quadrant to produce visual snapshots and in-depth reports on a number of markets in order to generate market trends and competitive analysis. Using two criteria (completeness of vision and ability to execute), vendors are rated and scored, providing each vendor a position in one of the four quadrants.
This year, in the Magic Quadrant for CRM Lead Management, Salesforce was positioned higher up and to the right based on the ability to execute and completeness of its vision.
Salesforce Positioned As A Leader in 2019 Gartner Magic Quadrant for CRM Lead Management
Salesforce (NYSE: CRM), the global leader in CRM, today announced that Gartner Inc. has positioned Salesforce as a Leader in its September 2019 Magic Quadrant for CRM Lead Management.
“Salesforce Pardot has been focused on enabling enterprise and high-growth businesses to bring together sales and marketing teams, empowering them to better engage buyers, close deals faster and build deeper relationships with customers,” said Michael Kostow, SVP and GM of Salesforce Pardot. “Analytics and artificial intelligence are two critical pieces to every account-based marketing strategy and should be accessible to every B2B marketer to close the gap between sales and marketing.”
According to Gartner, “Good lead management is about better cooperation between sales and marketing to increase the supply of potential customers and boost total sales conversions. To achieve this, lead management applications need to support one aligned organizational revenue-generating process at any time, from any point of view.”
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