Selling Smarter with a Sophisticated System

Our client had grown over the decades since its founding from a simple tire retailer into a larger business serving thousands of customers regularly. Their head office team found themselves using an outdated system that was unable to track sales activities, customer behavior and purchase history. They wanted a solution to help them dive deeper into the data and continue scaling their business.

After deciding on Salesforce, they met with the Nubik team to discuss options. Since the client’s main goal was to boost sales with a more sophisticated and intelligent system and communicate with customers, Sales Cloud became the obvious choices for implementation. Together we mapped out a phased approach and put it into action.

The investment turned out to be both profitable and promising with a 20% revenue increase following project completion. They enjoyed access to better data and vastly improved customer communication. Canada Tire was able to offer a more personalized program and buying experience to deliver the right products at the right time.

Canada Tire is a large-scale tire distributor headquartered in Montreal with over 70 employees, as well as multiple distribution centers and sales offices nationwide.