A key priority for the client was improving case management: being able to communicate with customers quickly and contextually. Our team focused on building a system that could obtain real time information about prospects, existing customers and team members actively working on cases. We developed a solution around Salesforce Sales Cloud, Service Cloud and Pardot to provide them with a 360° view of their customers by centralizing marketing, sales and support data, with tools to address service requests quickly and easily.
“The Nubik team was knowledgeable and professional. They really understood the Salesforce products they were implementing. The project manager was masterful in planning everything and they always kept us well informed of the project’s progression.”
The revamped architecture automated a number of processes to eliminate the risk of human error and omission, while allowing Johnston to improve their customer’s journey from lead generation to post-sales support. The client can now track all interactions with potential customers ensuring a better relationship. Teams benefit from quick, easy access to relevant back-end data allowing them to address issues and cases without delay and then assess each interaction to improve on future lead generation and conversion.
Johnston Food Service & Cleaning Solutions is a wholesale distributor and leader in commercial cleaning and food service solutions for businesses throughout New York, New Jersey, and Pennsylvania.