They wanted to have a defined process for nurturing prospects and converting leads in order to prevent lost opportunities from going to the competition, as well as a modernized CRM integrated with their ERP. They also wanted to integrate a new CRM with their ERP to keep data up-to-date and reliable. When it came down to overhauling their outdated processes and implementing a Salesforce solution specially tailored for the needs of the food service industry, they chose Nubik.
A key priority for the client in working with our consultants on building a Salesforce platform suited for their business services was improving case management: being able to communicate with customers quickly and contextually. Our team focused on building a system that could obtain real time information about prospects, existing customers, and team members actively working on cases. We developed a solution around Salesforce Sales Cloud, Service Cloud, and Pardot to provide them with a 360° view of their customers by centralizing marketing, sales and support data, with tools to address service requests quickly and easily.
“The Nubik team was knowledgeable and professional. They really understood the Salesforce products they were implementing. The project manager was masterful in planning everything and they always kept us well informed of the project’s progression.”
After working with Nubik to integrate Salesforce for business services, Johnston’s revamped architecture automated a number of processes, thus eliminating the risk of human error and omissions, while also allowing Johnston to improve their customer’s journey from lead generation to post-sales support. The client can now track all interactions with potential customers ensuring a better relationship. Thanks to the integration of a Salesforce platform tailored to the food service industry, the client’s goal of improving case management has been achieved: teams benefit from quick, easy access to relevant back-end data, allowing them to address issues without delay and assess each interaction to improve on future lead generation and conversion.
Johnston Food Service & Cleaning Solutions is a wholesale distributor and leader in commercial cleaning and food service solutions for businesses throughout New York, New Jersey, and Pennsylvania. When Johnston was looking for a Salesforce partner that understood the needs of the cleaning services industry as well as they did, they chose Nubik.