The scope of work for marketing teams is broad: from initial problem and solution awareness, to lead acquisition across offline and online channels, and along the buying cycle. With marketing resources limited and high opportunity costs, the ability to instantly access and update a holistic view of the prospective customer is paramount. Once a lead has been identified and captured, the work of Marketing is to move that lead forward through the buying cycle and to convert it into a quality prospect that can be handed over to the sales team.
Nubik’s cloud-based solutions for marketing teams range from the core customer relationship management (CRM) platform that provides a unified view of each lead across channels—how the lead was acquired, its status, and its interactions since — to marketing automation solutions that nuture leads based on their potential, and platforms for maintaining the customer conversation. Many of these solutions draw upon artificial intelligence, enabling marketing teams to identify new opportunities for existing customers and to pro-actively manage customer communications in order to move promising prospects through the sales cycle more efficiently. Together these solutions enable marketing teams to measure the effectiveness of campaigns and discrete outreach activities and allocate new project investments accordingly.