21 Sep A Dream Come True: One Single Platform for Your Business
*** Since the publication of this post, Nubik now offers to all its customers this complete end-to-end business platform. Our solutions offering covers the entire spectrum of a company’s key operations, from the acquisition of sales leads to the renewal of contracts, in order to offer an individualized “digital” solution that is perfectly adapted to your business model. Click here to see it in action >>
Many of you have likely experienced the roll-out of a new IT system for your business. Some of you probably still have the scars to show for it. If we ran a survey regarding those facets of an IT system roll-out that are most likely to trip us up, a number of aspects will come to mind. However, one in particular would most likely stand out from the rest: the interfaces between the different IT systems deployed in the same organisation.
Whether it’s a question of cost or the complexity of integrating different systems, or even the reliability of the interfaces between them, ensuring the proper flow of data between information systems (for example, an ERP and a CRM system) can be challenging.
Who hasn’t dreamed of a single integrated platform that could host a range of business processes? Well, guess what? That dream is now reality. Thanks to Salesforce and FinancialForce, it is possible to completely integrate all of your business processes into a single platform.
Here are some examples of the benefits that such an integrated platform can offer:
From prospecting … to billing
Organisations typically have to manage multiple IT systems with overlapping business process features, including a marketing management tool, a CRM system, a professional services management tool, and a client billing tool. However, each of these tools manages the same individuals and companies that started out as prospects, became contacts/accounts, had opportunities that were subsequently won, and then projects created and billed.
Obtaining a holistic view of each individual contact and clients’ company is therefore a complex undertaking. Complex IT integrations enable incomplete data to be shared between systems.
This is where an IT infrastructure based on Salesforce enables you to connect everything together. Whether it’s with Pardot for prospecting or lead management, Salesforce for sales and service management, or FinancialForce for project management and accounting, everything you need is in one place. A single system that ties together account and contact data. A single source of truth; what more can you ask for?
From billing … to sales
What goes up must come down! That is as true as ever in this case, too. For a vendor, the opportunity to have real-time visibility into the billing situation enables better insight into the health of its clients.
With data integrated on the same platform, a sales representative now has access to information concerning project progress as well as billing (including delinquent client payments). That enables the representative to better plan the next steps with customers, with access to a real-time project status, awareness of any issues, and billing history.
Say goodbye to maintaining multiple IT systems
First of all, IT systems maintenance typically requires a variety of expertise on staff. One IT system requires this programming language, while another system requires a completely different one. With multiple experts involved, the costs quickly mount, whether those resources are internal (with training an ongoing concern) or even external.
A single platform means that there is a single group of experts that understands the systems from all angles, from A to Z.
Another point to consider is the elimination of bridges between different systems. Who hasn’t had to deal with the challenges of updating multiple software applications? It takes only a single extra parameter added to an API call following an upgrade for systems to not be able to communicate anymore. In such cases, there typically follows a number of sessions where finger-pointing is the norm.
Now when you find yourself in an organisation that has standardised on a single integrated platform—one upon which all business processes have been deployed—it’s a short leap to a paper-free office. Business processes, all executing on the same platform, as well as all paperwork supporting these processes, whether business, functional, or financial, are accessible (with proper security protocols in place) via the platform, and can be integrated with your data store, facilitating both search and access. The platform therefore becomes the central business tool in the organisation.
While the elimination of bridges between systems is a victory in and of itself, additional benefits reside in the accessibility and the fluidity of the processes, which enable us to celebrate—thanks to savings in cost, energy, time, as well as the reduction of frustration. In the end, it’s the entire organisation’s productivity that comes out ahead.
Businesses that follow this model are no longer considered outliers, but rather part of the mainstream.
By Katie Bussières, CEO