Canada Tire

Customer success

Nubik was really helpful in bringing in a phased approach and before we knew it, we had the most sophisticated CRM system of all tire distributors in Canada.

~ Gabriel Granatstein

CEO, Canada Tire

CLIENT

Canada Tire has grown from humble beginnings as a simple tire retailer in 1928 into a large distributor serving thousands of customers nationwide. Their team now has a head office in Montreal with over 70 employees along with multiple distribution centers and sales offices across Canada.

ISSUE

The company relied on an outdated system that was unable to track sales activities and customer behavior. Their biggest challenge was a lack of communication with customers due to inefficiencies. Canada Tire’s sales team was missing a basic set of tools, which prevented them from understanding their customer’s persona due to the lack of purchasing history or data.

SOLUTION

Salesforce Pardot provided a full suite of tools to help marketers create meaningful connections with prospects and customers.

Canada Tire’s main goal was to boost sales with a more sophisticated and intelligent system. Salesforce’s CRM was the obvious choice, and Nubik was the only consultant who could map out and orchestrate the implementation. “Nubik was really helpful in bringing in a phased approach and before we knew it, we had the most sophisticated CRM system of all tire distributors in Canada,” explained Gabriel Granatstein, CEO, Canada Tire.

RESULTS

The investment tuned out to be both profitable and promising. “In the last three years, our revenue has grown by 20% and a large part of that can be attributed to what we’ve done with Nubik and Salesforce,” added Gabriel Granatstein, CEO of Canada Tire.

“Having Nubik as a partner throughout the Salesforce implementation was invaluable,” concluded Chris Moody, Director of Sales Operations, Canada Tire.