DME Group

Customer success

DME Group

Working through this process with Nubik has been stellar, timely and 100% positive

~ Marc de Jong

Director, Sales and Marketing, DME Group


Founded in 1991, Diversified Metal Engineering (DME) is recognized as an international leader in custom design and equipment fabrication for Brewing, BioTech, BioEnergy, Industrial Food & Beverage, Water Treatment, Decor and Marine Applications.

Headquartered in Charlottetown, Prince Edward Island, DME employs more than 175 full-time staff working in over 90,000 square feet of production space in Canada, China and India.


One of the company’s largest struggles was their inability to quote international customers in anything other than Canadian currency. Their quoting was only possible in a single language, which further complicated their business affairs. Being an international organization with a majority of partners residing in the United States, this limited their operations. Putting together a proposal for a customer was cumbersome and time-consuming.

DME needed a modern quoting system to generate quotes that could track vessels at customer sites, then follow the transfers of these vessels from one customer to another. “We had no ability to connect with our ERP, we had no way to drive a better pricing model or a better pricing strategy,” explained Vuk Stajic, Sales Development Engineer at DME Group.

In order to concentrate on deep market analysis, DME needed a solution that was able to track their products and automatically fill out the necessary fields. Automating these repetitive tasks without added values would allow them to increase productivity. With the company’s rapid growth due to their numerous acquisitions, it was important for them to centralize information and facilitate its exchange through different subsidiaries.


Salesforce CPQ (Configure, Price, Quote) automated configuration, pricing and quote creation process, allowing their Sales and Marketing team to focus on the needs of customers, while enabling them to close sales quickly.

‘’Nubik is a trusted partner who understands Salesforce and how our business operates,’’ observed Vuk.

Salesforce CPQ Online demo request with Nubik



This solution helped DME become more efficient by accelerating their business processes. It removed duplicates, and allowed for remote quoting which gave them the opportunity to spend more time building relationships with customers. ‘’The benefits were felt immediately due to the ability to track current sales, new sales and future sales very rapidly,’’ asserted DME’s Marc de Jong.

The integration ensured there were no longer any erroneous or duplicate data, meaning quoting done by sales staff was accurate. This confidence in the procedure meant teams saved time not having to double-check their previous work.

“Today’s solution is fast and allows us to generate quotes quickly. That was a hundred percent the number one reason why we went down this road,” concluded Marc.

Working through this process with Nubik is been stellar and 100% positive and timely” – Marc de Jong

I wouldn’t look any further than Nubik” – Vuk Stajic, DME Group